Δευτέρα, 27 Φεβρουαρίου 2012

Zara's dictatorship-confessions of a Zaraphovic

 Daniel Piette-Fashion Director for Louis Vuitton-described the company that started in 1975 in Spain as "possibly the most innovative and devastating retailer in the world".For me Zara is one of those who shape fashion-you know it is not just Anna and Marc,Donatella,...)Did you know that Zara took from Rinascente-Italy's expensive department store- the beautiful building at the heart of Rome leaving Rinascente in few sq near by?
  This year in Italy I was getting for months into the Zara shops I was examining everything I have found till now a lot of amazing pieces and I have bought nothing! I just couldn't,I really wanted all these sweaters,pullovers and t-shirts but I just couldn't buy them... so I diagnosed myself with Zaraphovia.
 Zara is a place for everyone,old,young,poor,rich,fashion forward,tasteless,everyone! I know no one who hasn't got something for Zara! Do you?The designs are simple,the fabrics are generally good,they are always in fashion and comfortable.I would never believe that the 50euros Zara pump would be the most comfortable pump I've ever bought!(What is Brian Atwood really thinking?)
 
 Three years ago I thought of stop buying from Zara because one of those people I dislike most in the world had bought a hideous shirt and got compliments for it.The worst part is that when I was doing the stylist for a friend,I showed her the hideous shirt and she bought it!Moreover she told everyone that this was my taste...
 The thing is that Zara is everywhere and I think I would not bother commenting the style of Spaniards as I plan to do for every other nation I've met because they happen to be head to too Zara(and Pull and Bear and Stradivarius and e.t.c.) and this gets more than boring...
 I really must be a psycho for denying them.I had this 80euros coat,I wear it for 7years in the row it is like new and I am not so afraid of loosing it as my Burberry's 1000e. coats. 
 I love that dictator,it always provides me with the best but I think I am going to turn my back just for a while because after all I always had the fear of showing up in the same shirt with someone else....

P.S. I adore Oysho!and Uturque is also great...

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